Do you want to work for your website or have a website that works hard for you?

You deserve a website that works hard for you and your business! Having a great website isn’t a “necessary evil” of having a business, it is a worthwhile expense that provides an extremely high ROI when done well. Here are seven secrets to getting a website that works  efficiently to earn for your business.

Want an expert analysis of your website… for FREE? Click here now!

1)      First of all, you need people to actually SEE your website!  I know I sound like a broken record sometimes, but many business owners pay $100’s or $1,000’s of dollars to have their website professionally designed and built for them.  That’s nice, but I’ve seen a large percentage of sites out there that aren’t keyword optimized, and I can tell that no one did keyword research for the business owner.  This is equivalent to borrowing thousands of dollars to start a business and not doing competition analysis.  What are your clients typing in browser windows to find a business like yours?  What keyword phrases have the most traffic?

2)      How can people see your site if there’s thousands of indexed sites with your same keywords?  Many people use one word keywords to “optimize” their site.  Crazy!  Most single keywords literally have MILLIONS of sites competing with them.  Look for 2-4 word key PHRASES that have decent traffic and low competition.  That way you have a much higher probability of being on the #1 page of a given search engine.

3)      Use Google Keyword Tools to do your research – it’s free and quite effective.  I’ll have more articles on the details on how to do this or just go to the Webmaster Tools area and read up on it there.  Start with http://www.google.com/sktool/# to get keyword phrase ideas related to your business.

4)      Next, you want clients to STAY on your website.  This is one of the best ways to get a website that works hard for you and your business.  You have 3-7 seconds to capture a potential client’s attention and have them either read your home page or clickthrough for more information.  Start with a catchy title or question.  Think about the problem you’re solving for them or empathize with their feelings.  Tell them how they’ll feel once you’ve helped them.  “Spent thousands on your website and getting no traffic?  We can help you get more clients today!” For more information on effective copywriting, read our blog post:  https://summitbusinessmarketing.com/category/web-copywriting/

5)      You want your clients to patronize your business.  What do you want them to do?  Tell them clearly, with a clear call to action.  “Call us today at (530) 426-8404 for a free website analysis or e-mail us at Jim@SummitBusinessMarketing.com to set up an appointment.”

6)      Do traditional marketing.  Networking, send postcards, give out business cards, newspaper ads, etc… Make sure your website is prominent and easy to read with your clear call to action.  When you use as many tools as possible, it’s much easier for you to get a website that works hard for you.

7)      Do online marketing as well.  Craigslist, Facebook, Instagram, Twitter, and Google Places are all free and you can have your webpage on all of them.

My Favorite Website and SEO Tools:

• Hostmonster: Excellent website hosting company- reasonable cost, great support, and up to date software
• Market Samurai: My software of choice for complex keyword research and competition analysis; includes fantastic training tutorials
• Content Samurai: Great software for video creation. This link will provide to with a free 7-day trial!

I’ll have many more articles on marketing, but these secrets will help you get started creating a website that works for your business today. If you have questions or want help with marketing for your small business or defining your ideal client, or target market, please feel free to reach out to Coach Jim at Jim@SummitBusinessMarketing.com or call (530) 426-8404 to make an appointment.  Summit Business Marketing provides business coaching services, business plans, marketing plans, website design, online marketing services and is a search engine optimization specialist. We serve clients all over the world, and of course love serving local businesses in the Sacramento Valley.

Jim Kaspari

Summit Business Marketing

Web Design . SEO . Marketing Consultation . Business Coaching Services

111 Natoma Street, Suite 111 Folsom, California CA 95630

phone (530) 426-8404 | fax (440) 425-6094

Jim@SummitBusinessMarketing.com

We proudly create and redesign websites that work in the Folsom, Granite Bay, El Dorado Hills, Orangevale, Rancho Cordova, Fair Oaks, Auburn, and Roseville CA California areas.

** Bonus Secret:  after your website is up and running, do a google search for your main keyword phrase.  Usually several directories with high page rank will come up on the first two pages of Google.  Enter all your company data into the directories with a link to your website … voila – more listings and makes it easier for your clients to find you and … another strong backlink!

Here’s a great example …