helpful articles

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Great Marketing Copy – How to Grab Your Ideal Client’s Attention

By Jim Kaspari | February 23, 2024

Highly Converting Web Marketing Copy How to Grab Your Ideal Client’s Attention Have you seen those websites where the home page is all about the business owner’s credentials, experience, services, etc.?  It’s all about them and not the potential client.  That information belongs on the service pages and about page.  People don’t care about us…

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What is an Ideal Marketing Budget?

By Jim Kaspari | December 11, 2023

What is an Ideal Marketing Budget? What’s an Ideal Marketing Budget? The whole idea behind great marketing is making it an investment rather than an expense.  So, how much should a company spend on marketing? An ideal marketing budget includes time, team, effort and money.  A general rule of thumb is 4-10% of gross revenues. …

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email List Building and Marketing Best Practices

By Jim Kaspari | February 3, 2023

What are the Most Effective List Building and email Marketing Best Practices? Email Marketing Best Practices   Email marketing is a highly effective way to reach potential customers and grow your business. To make the most of your email marketing campaigns, it’s important to follow best practices to ensure that your emails are effective, engaging,…

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A Poem for You About Website Design

By Jim Kaspari | December 2, 2022

Website Design Poetry AI   In a world of endless scrolling, Where information is constantly flowing, The website stands tall and proud, A beacon in the digital crowd. With carefully chosen colors and fonts, It grabs your attention and won’t let go, A well-designed website is a work of art, A true masterpiece from the…

Top 10 Tips for Mastering Business Networking

Top 10 Tips for Mastering Business Networking

By Jim Kaspari | April 25, 2020

Top 10 Traits to Hone for Folsom, Sacramento Business Networking Mastery Inspired by the famous David Letterman top 10 list, here are my favorite tips for business networking! 10)  Dedication to working your network with Folsom, Sacramento Business Networking Business networking is not “net-standing”, “net-sitting”, “net-eating” … it’s net-working!  Manage your contacts and their relevant…

What key search engine factors rank websites best?

What key search engine factors rank websites best?

By Jim Kaspari | April 20, 2020

What are the secret key Search Engine Factors? What factors do search engines use to rank websites?  This question is very important for business owners that want to drive traffic to their websites.  Whether they want to sell products or services, understanding how their website can be found easier than their competition is critical to…

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What is Web Copywriting and Why is it Important to Your Business?

By Jim Kaspari | February 14, 2020

Everyone’s heard of Copyrighting – you know,  the legal process of protecting intellectual property.  For example, “TM” for TradeMark or the “R” with the circle around it for Registered Trademark ®. How you create the best web copywriting is completely different! What’s a simple model for great web copywriting? Grab their attention. Compassionately relate to their…

5 Keys to Networking Success – Marketing Success for Small Businesses

Marketing Success for Small Businesses- Six Keys to Networking Success

By Jim Kaspari | November 15, 2019

What’s the Best Tactic for Marketing Success for Small Businesses?   Building trust and relationships through networking is one of the best way to get referrals for your business and create marketing success for small businesses.  Here are six keys to networking for success in your business… and your life!   1) Be Authentic— You…

Seven Secrets to Getting a Website that Works for Your Business

Seven Secrets to Getting a Website that Works for Your Business

By Jim Kaspari | November 7, 2019

Do you want to work for your website or have a website that works hard for you? You deserve a website that works hard for you and your business! Having a great website isn’t a “necessary evil” of having a business, it is a worthwhile expense that provides an extremely high ROI when done well.…

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