FAQ’s & Answers

Here are several of our frequently asked web design and SEO questions and answers from coach Jim Kaspari (example “What is SEO?”):

We cover topics like business coaching services, small business website design, search engine optimization specialists and what they do, what is SEO, how to do great web design, effective web copywriting, marketing for small businesses, business development plans, where to get web design inspiration, etc…

[spoiler title=”What is SEO?”]SEO stands for Search Engine Optimization.  It is the process of getting a website or webpage ranked well on search engines like Google or Bing.  Google’s algorthm for ranking websites is constantly changing and has 100’s of variables.  It is the search engine optimization expert’s job to help you with meta tags, links, content, etc… that will help you get more traffic to your website.  For more information, please read this blog http://www.summitbusinessmarketing.com/what-is-seo-search-engine-optimization/[/spoiler]

[spoiler title=”How much does it cost to get a website designed and built?”]The answer here is “it depends”.  We use a custom process to determine exactly what you want and need and what you don’t need.  That way we are able to get you what you want within your budget and not sell you anything you don’t need or want.  Just ask and we’ll do a free survey and interview to help determine what’s best for you.  You can request this via email at Jim@SummitBusinessMarketing.com or call (530) 426-8404 to set up an appointment.[/spoiler]

[spoiler title=”How long does it take to design and get a website built?”]We can get a website designed and built in less than 2 weeks if the client has images and content ready to go.  We can also help find pictures for you and help write content for you if that’s what you want – this may take a bit longer.  The better prepared you are and the more responsive you are to our questions, the quicker the site is up and running – check out this article on how to prepare for and design a great website – http://www.summitbusinessmarketing.com/how-to-plan-for-great-web-design/[/spoiler]

[spoiler title=”What is online keyword research?”]Online keyword research is the process of finding the “needle in the haystack” best keywords to optimize your website for.  These are the 3-5 word phrases that get the most traffic, the least competition and the best commercialization value.  This is a science in itself and has taken literally hundreds of hours to perfect the process.  I’ve also spent hundreds of dollars on software to make it more efficient.  This is the foundation that effective and affordable SEO is built on.  Without this step, you will most likely have an invisible site, because you may have chosen keywords with 100’s of thousands or millions of competitive sites.  Just ask, we can help you with this.  This service comes with our comprehensive web design packages.[/spoiler]

[spoiler title=”What’s the difference between coaching and mentoring?”]A mentor is someone who has done what you want to do at a higher level than your goals or aspirations.  This person can help guide you through the rough waters of entrepreneurialism.  A good coach can help you find a mentor.  Business coaching services make up comprehensive support to help you start and or build your business.  A good coach uses his or her intuition, powerful questioning ability, experience and knowledge to help you in the areas of marketing, sales, team/leadership, finance and fulfilment.  Effective coaching helps you figure out your top highest producing actions and prioritizing.  Your coach will also help you be accountable and reach your goals.[/spoiler]

[spoiler title=”What’s the meaning of life?”]Attaining enlightenment.  Or perhaps just being happy.  Either way, we’d like to help you with your business goals and aspirations.  When we help you, we feel like we’re building good karma and fulfilling our purpose in life.  Namaste.[/spoiler]

[spoiler title=”What is it that creates the best website design?”]The best website design principle is to get the customer exactly what they want and need to be successful and happy.  We spend a great deal of time with our clients up front finding out what they want, and then work with them all along the way during the creation process to ensure their satisfaction.  It’s also important to know solid design, copywriting and marketing principles:

  • The purpose of the website is known and supported
  • Color scheme is best to highlight the company branding
  • Where the most important visual elements should go on the site
  • How to best design the sitemap and menu for ease of search and navigation by the site visitors
  • Valuable and helpful content
  • Eye catching images, fonts, colors and headlines
  • A clear call to action for the customers
  • Compelling benefits, results and positive emotions that your customer will receive
  • A way to collect email addresses and names so you can keep in touch with your site visitors – for example Aweber
  • Search engine friendly content and site construction[/spoiler]

[spoiler title=”What sets Summit Business Marketing apart from other marketing companies?”]We have interviewed many business owners to see exactly what they want and what challenges or problems they have encountered with webmasters in the past.  Then we built our business communication and fulfillment practices around making sure you will be completely satisfied and that you won’t have to worry about common challenges and problems.  You will have access to your hosting, your admin account, you will be trained to update your site yourself, we will always get back to you within 24 hours.  For more details, check out our page on how we accomplish the best website design[/spoiler]

[spoiler title=”My website is outdated and not working.  Can you help with that?”]Absolutely.  More than half of our business is remodeling websites to give them a professional, modern look and to help the business owner get more web traffic and more paying customers.[/spoiler]

[spoiler title=”What should I look for in a website designer?”]You want someone with experience, good positive testimonials and referrals, a great portfolio that creates web design inspiration for you.  Those are the main factors.  The great thing about working with Summit Business Marketing is that you will get the additional benefit of working with a business coach that thoroughly understands how to build your business with effective copywriting, and a comprehensive marketing plan.[/spoiler]

[spoiler title=”What if I have a question that’s not on this list?”]Please feel free to send your question to Jim@SummitBusinessMarketing.com.  I will answer you as soon as possible![/spoiler]

Jim Kaspari

Summit Business Marketing

Business Coaching Services, Web Design . SEO . Marketing Consultation

p.530.426.8404 | f.440.425.6094