Improve Your Sales Copy With These Four Easy Copywriting Tips
Simple Tips to Improve Your Sales Copy:
Is the sales copy on your website converting visitors to thriving fans like it should? Do you think that your sales pages or website should be bringing you more money and providing your customers more value? In this article I want to bring to you the four things you must absolutely do if you want to improve your sales copy and take it to the next level, courtesy of copywriting master John Carlton.
Without further ado, lets jump in!
Tell Your Story and Open Up to Your Audience
To start its simple, tell your audience who you are! Only give them the essentials that will establish you as an expert and position you as an authority. You don’t want to bore them with details of your personal life or what you had for dinner last week. The only thing you’re trying to do here is give them reasons why you’re the best person to solve their problem.
Give Your Customers Exactly What They Want
Next, you have to lay out what you’ve got for them. This is where you dig into the heart of your prospect. You have to speak their language and solve their problem in a way that makes sense for them. If you have done any past research or conducted any past surveys on your customers, or have any direct phrases they’ve used to describe their problems, then this is the place to use them. Make sure you incorporate how your product is going to solve their problems and why the solution you’re offering is the best fit for them. You want to leave no stone unturned, you have to spell out everything and address every potential objection; you want to make your product the complete cure for the problem you’re trying to solve.
Direct them to the Finish Line
After you’ve described your customer’s problems so deep that they think you’re a mind reader, you’ll merely have to tell them what they need to do now. If you’ve done the first two steps correctly then this is the easy part. You just have to direct them to take action, whether that’s to sign up for your list, sign up for your coaching services, or buy your product. You have to spell out the direct action you want them to take… don’t leave it up to their interpretation! Think as if you are a traffic director and you’re directing your customers safely to their home.
Make It Impossible to Say No
After you do all of this you have to knock them off the fence! This will convince people who are on the edge and still a little unsure to pick up your offering. In this phase you will make it a no brainer to sign up. A lot of times this comes in the form of giving an extremely compelling money back guarantee for the lifetime of the product or even the lifetime of your customer! You can also make your product or service only be available for a limited time or a limited quantity (and actually follow through with it).
If you are able to master these four steps, your offers will quickly be converting to sales. But, keep in mind that none of this will be possible if you don’t deeply understand your customer’s problems. Everything we offer and do should be solving problems that help to make people’s lives better.
Two Secrets that Unlock Your Customers Deepest Desires
One, do thorough market research. This can come in the form of surveys, posing questions in forums, or even calling up past customers and prospects and asking them their biggest problems or the reasons they bought from you in the first place.
Two, know what you’re gonna say and who you’re gonna write to. This helps to eliminate any writers block you might have when it comes down to crafting your sales copy. If you know who you’re writing to and what their desires are, then it will be easy to direct your message to their heart. If you follow the outline I’ve laid out above,then you’ll have no trouble with what you’re going to say… you simply have to follow the four-step process with your customer in mind.
I really hope this helped you improve your sales copy. If you need any more help with your marketing, copywriting or conversion strategy please contact me today.
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Jim Kaspari
Summit Business Marketing
Business Coaching Services, Web Design . SEO . Marketing Consultation
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Jim@SummitBusinessMarketing.
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