If you have a small business then I’m sure you know the importance of building a relationship with your customers. One of the most important ways to extend this relationship is to build a thriving email list and develop a relationship right in your customer’s inbox. Having a flourishing email list is an important part of your marketing plan that will bring more traffic to your website and more clients. For this post I’m going to lay out 10 tips that you can use to build a thriving email list and increase conversions for your emails to bring back engaged customers again and again.

With further ado let’s begin:

Tip #1: Borrow some wisdom from your favorite book

In this email you basically start with referencing an influential book that has been very influential within your market. This allows you to build credibility by associating yourself with this author. And it allows you to give great knowledge to your customers and inspire them at the same time. Just make a bullet point list of everything that you found useful in the book and you’re off.

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Tip #2: Use your most popular FAQ

In this email you’re using curiosity to get your reader to open the email. By using one of your FAQ’s you’re also providing valuable information about your product or service at the same time. While, your also answering one of their deepest desires, since this questions gets asked all the time.

Tip #3: Comment on an industry issue

In this email your goal is to take a hard line on an issue that is currently under debate or something that has gotten a lot of press recently within your chosen field. This allows you to gain the attention of customers by engaging them with something they’ve already been thinking about. You don’t even have to take a hard line towards either direction, just make sure you state your opinion or even talk about how you don’t think it’s a big deal.

Tip #4: Using the ‘Big Three’ questions

So what are these big three questions? These are the questions that make up every burning desire of your market. They represent the three questions that keep your customers awake at night. If you’ve done your market research then these questions should come easy to you. If they don’t then perhaps now is the time 😉

Tip #5: Use the “you might find this fascinating” email opener

This title will allow you to share a unique piece of advice you’ve just received or something that you’ve found very valuable with your readers. It also makes people want to keep reading your email, since they’ll be intrigued from the title.

Tip #6: Use “10 Things that stop (your market) from being successful”

There’s no way that your readers won’t want to read this one. After all they have to know if they’re making one of these mistakes. It creates immediate intrigue and curiosity, which will flow over into the rest of your email. People love to know if they’re doing one simple thing that’s inhibiting their success, you’ll be helping them become more successful by removing these mistakes.

Tip #7: The “I need some advice” subject

This is a great topic for an email. You might think that it makes you seem unknowledgeable by your audience, but it actually does just the opposite, as long as you phrase it right. You could steer the topic towards, a personal business problem ‘you’ve been struggling deciding which project to build next and you’d like their feedback’. This allows you to collect data and truly build something that will provide value and sell right away.

Tip #8: Top ten “myths” email

This email is similar to Tip #6, however it does one thing different. The focus here will be to debunk the major “myths” of your industry. A lot of these beliefs may be on the mind of your customer and will stop them from being successful. Maybe your readers are small business owners and they’re afraid of failing, because “over 80% of small businesses fail each year”. You could illustrate how this simply isn’t true, especially with them having you in their corner.

Tip #9: Announcing a big product sale!

This works well mostly because as humans we love sales! We secretly love finding the best deals and it’s a little bit sweeter when it falls right into our laps. Your readers will love you and you’ll sell a bunch of your products or services. It’s a win-win.

Tip #10: Words for the wise

This last tip isn’t so much an tip for your emails, but more a plead for you to take action. I hope that you’ve found some value in this post, but it wont do anything if you don’t take action. Just try one of these tips to build a thriving email list and let me know how it goes. Remember, it will never be bad for business to start building a relationship with your list.

Also, if you’re looking for a help with auto responders and customer relationship management, I highly recommend Aweber— it’s my email opt-in system of choice as it’s easy to use with great design and tutorials.

What has been your most successful email? Share in the comments.

If you want to schedule a free consultation and dive into email marketing further give me a call at (530) 426-3641.

Jim Kaspari

Summit Business Marketing

Web Design . SEO . Marketing Consultation . Business Coaching Services

111 Natoma Street, Suite 111 Folsom, California CA 95630

phone (530) 426-8404 | fax (440) 425-6094

Jim@SummitBusinessMarketing.com

We proudly serve Folsom, Granite Bay, El Dorado Hills, Orangevale, Rancho Cordova, Fair Oaks, Auburn, and Roseville CA California areas.

Images courtesy of Creative Commons artists ~Brenda-Starr~ and Neal.